“We realised that the people buying the new filter systems tended to be quite affluent.

Less wealthy people were very interested but couldn’t afford what might seem to some to be a modest outlay.

Instead, they continued to buy water bottles for their families. It seems to be a question of cash flow. When you’re strapped for cash, spending £1 now for a water bottle looks a lot better than laying out £60 or £70″.

In response, UK Water Filters have set up installment plan/payment arrangements on several of its water filter systems.

A Reverse Osmosis unit – the best type of drinking water filter available – costs £197. UK Water Filters now offer it on an installment plan with an initial down payment of £47 and then 5 monthly payments of £30.

Similarly, a whole house filter for £297 is available for a down payment of £57 and then 6 monthly payments of £40.

Paying for the water filters on credit incurs no extra cost. It’s a “0% interest” rate.

“The response has been amazing,” says Parry. “We’re proud to be able to help reduce the senseless waste of one-time-use plastic bottles, and help people to greatly improve the quality of their tap water”.

To see the various installment credit visit https://www.uk-water-filters.co.uk/