Finding and cleaning fresh water is an ongoing issue that needs consistent research and support. Water companies need fresh ideas and innovations in order to not only provide water for citizens, but also find better ways to serve them. Who better to solve these issues than university scientists?

Companies in the water industry in Australia and in the UK typically don’t have their own researchers. Therefore, many of them are investing money in university scientists and engineers to test new ideas and make new discoveries for them. This has shown some success in Australia as their Smart Water Fund has scientists from Flinders University attempt to create liquid biofuel out of algae-plagued wastewater. In the UK, Wessex Water invested three million pounds to develop a water research center in Bath University with 35 fulltime researchers. Time will tell, but putting money into the pockets of the freshest, brightest minds seems to be the best move for a better, wetter future.

Read a full article on this story here:: How business and academia could turn the tide on water scarcity