Scottish Water is trying to make tap water trendy with a promotion that aims to significantly reduce the use of plastic bottles by Scottish citizenry, while simultaneously making it a popular, ‘cool,’ move to drink tap water from refillable bottles.

Now, tennis star, Andy Murray, is on board, conspicuously drinking water from a Scottish Water gift, a bottle that reads, “Your Water, Your Serve,” an obvious play on the company’s slogan, “Your Water, Your Life.” The customized bottle was sent to arrive ahead of the star’s appearance at Queen’s, where he is slated to appear late June, after being gone for a year with a hip injury.

Key Takeaways:

• Tennis star, Andy Murray, now has his own bespoke bottle, designed and delivered by Scottish Water.
• The customized, refillable beverage-holder sports the logo, “Your Water, Your Serve,” a clear play on Scottish Water tagline, “Your Water, Your Life.”
• Tennis star, Andy Murray, returns to active play, after a year long furlough spent healing from a hip injury.

“Scottish Water’s new Your Water, Your Life campaign hopes to cut plastic pollution by getting more people drinking tap water from refillable bottles.”

Read more: https://www.scotsman.com/sport/tennis/andy-murray-joins-scottish-water-s-your-water-your-life-campaign-1-4756470