A UK startup called Water Works is hoping that consumers will enjoy drinking water from cactus and watermelon. The two beverages are completely natural, with no added sugar, and being promoted as healthier alternatives to soft drinks and sports beverages. The watermelon water is actually 100% watermelon juice while 30% of the cactus water is comprised of prickly pear juice. According to research firm Zenith Global, the demand for “alternative waters” is expected to double by the year 2020.

Key Takeaways:

• 100% watermelon, no added water, cold pressed, healthy, longer shelf life
• 30% not from concentrate prickly pears, sourced from Europe, natural, no added sugar
• convenient, environmentally friendly TetraPaks, 3.39 per carton, 12 carton case is 20 per case

“According to food and drink consultancy Zenith Global, the market for alternative waters – including cactus water and watermelon water – is forecast to double by 2020.”

Read more: https://www.foodbev.com/news/uk-drinks-start-up-debuts-new-watermelon-and-cactus-waters/