Belu’s Chief Executive Karen Lynch transformed the failing company to a successful business in a few years. From 2008 to 2015, the company went from debts of £1.9m to revenues of £5.9m. Belu is a UK-based carbon neutral water distributor that personifies corporate social responsibility. All the bottles are made from recycled materials and all profits are donated to water charities. But, you won’t find Belu in the supermarket. Under Lynch, Belu’s strategy has been to focus on lucrative contracts with restaurants, hotels and offices. Why? Because Belu is doing good things, and their customers want to be associated with the Belu brand.

Key Takeaways:

• After suffering major setbacks like the loos of her friend and coping with diabetes, Karen Lynch left her old job to be marketing director of Belu
• She pioneered a plan to have Belu become a more successful company and began implementing the process
• The success that Belu had accumulated over the years have now allowed Karen to donate to charities promoting access to clean water for all people

“Karen realised that Belu needed a major shake-up if it was going to be a success, and after knocking up a business plan outlining her vision, eight months later she was promoted to chief executive.”

Read more: https://www.bbc.co.uk/news/business-39513159