A lot of consumers have switched to “Ready-to-drink” consumables from purely drinking soda as it is a healthier option. These range from ready to go coffees to cocktail mixes in a can. This increased demand for these drinks has made a shortage in aluminum cans. This shouldn’t ultimately be an issue if enough companies adapt to using recyclable aluminum. This solution works because metals are much more easier to be reused than their plastic counterparts.

Key Takeaways:

• From 2014 to 2019 the market saw “ready to drink” consumables grow by 8% each year.
• One of the reasons for the rise of “ready to drink” demand is thought to be because people are trying to be healthy. These tend to be much more nutritious than soda.
• Aluminum can shortages are happening as a result of this market demand. Manufacturers will have to look towards recycled aluminum to fill this void.

“Functional ready-to-drink beverages are an alternative to carbonated soft drinks, with lower sugar content, natural flavours and ingredients to enhance performance, and so on.”

Read more: https://think.ing.com/articles/ready-to-drink-operates-at-the-intersection-of-several-trends