In blind taste tests conducted over time, surprising results have shown that regular, unfiltered tap water often beats premium brands. This is a surprising result that shows that not only does this water make much more sense from a financial perspective, but that the allure of bottled water is often made in the marketing itself vs. the taste. Indeed, Fiji water’s success is largely due to those that have endorsed it on a celebrity level to help drive sales and that without this marketing in place, taste tests alone would suggest that you should save your pennies and simply get your aqua from home.

Key Takeaways:

• Our trial appears to affirm the achievement Beverages makers have had in making enormous exchange up inside a class.
• Fiji has since quite a while ago advertised itself as a goal brand that passes on class and riches.
• While Bernstein acclaims Fiji’s stellar promoting work, it cautions that this technique is not without dangers.

“The trend for “clean living” has seen bottled water become one of the fastest growing parts of the beverage market in recent years, with sales of bottled water in the US growing 5.8% between 2015 and 2016. “Premium” water is the fastest segment, growing a huge 9.1% last year.”

Read more: https://www.businessinsider.com/blind-taste-test-tap-water-premium-fiji-water-evian-2017-5?r=UK&IR=T