Environmental Agency CEO Sir James Bevan made a comment about the water crisis that is bedeviling the nation that it looks like looking down the jaws of death. He also stated that severe water shortages should be expected in the next twenty-five years due to climate change and the population that is increasing. That is why Affinity water has decided to launch a campaign on water called #WhyNotWater. This campaign has as aim to raise awareness of the water crisis that is coming soon and to encourage citizens to fight for changes to legislation and policy that would prompt changes in how water is handled so as to be prepared for the crisis. In order to show how serious they are about raising awareness for the campaign, the organization decided to place a big block of ice in front of St. Albans Cathedral and the ice was termed “The Cold Hard Truth.” This ice was meant to be part of the St. Albans sustainability festival. The ice block is symbolic because it represents the amount of water that a family of four people would use in a period of two weeks. There is danger in the horizon and the campaign director states that the country should act now to avert it.

Key Takeaways:

• It has been estimated by environmental scientists that the water crisis would be critical and it was like looking at death’s jaws.
• Many persons say that we would have severe water shortages in the next few years due to the combined effect of population growth and climate change.
• Affinity Water is a non-governmental organization that is raising awareness about the water problem and asking people to influence government’s policies and legislation.

“To raise awareness of the campaign, the water-only utility has placed a giant block of ice, named ‘The Cold Hard Truth’, in front of St Albans Cathedral as part the St Albans Sustainability Festival.”

Read more: https://wwtonline.co.uk/news/affinity-water-warns-of-shortages-unless-government-acts-now