Theo Rossi, of “Sons of Anarchy” fame, and his wife, are the founders of Ounce Water. In order to help people achieve the recommended 80 ounces of water each day, Ounce Water is designed in 40 and 20 ounce bottles. The founders state that the 40 ounce packaging was also a nod to the historical size of alcoholic beverages, though with health in mind. A Brooklyn based organization, Breukelen RISE, that serves at-risk youth are concerned that this tie to the unhealthy roots of 40 ounce alcohols is sending the wrong message. Specifically, in an era where the youth see alcohol promoted by the music and media they watch, they worry that this packaging on water will result in the youth transitioning to the unhealthy alcohol in the future. In response to this, the 40 ounce bottles were removed and the two groups have discussed working together for the benefit of the community.

Key Takeaways:

• In Brooklyn, N.Y., an activist group has demanded that a brand of bottled water be taken off the store shelves because its packaging resembles malt liquor.
• This controversial episode started for Ounce Water that was founded in 2015 when a neighbor went to a Supermarket and decided that its packaging was problematic.
• The spokesman for Ounce water states that ounce water wanted to take something that was poisoning people and make it into a healthy water for people.

“Still, Gilliam says that there’s more that Breukelen RISE would like to do in partnership with Ounce Water to educate the owners on the perception that this packaging has in urban communities, and to work together to change the design.”

Read more: https://uk.news.yahoo.com/community-outraged-40-ounce-water-bottle-resembles-malt-liquor-offensive-021257955.html