With more and more youth choosing to not drink alcoholic beverages, many businesses are creating alcohol-free drinks to meet the demand. One in five millennials do not drink alcohol, a large decrease from their older generation counterparts. Many say they do not feel the desire to drink socially, either. The popularity of mocktails has increased, along with the desire for beverages like alcohol-free wine. Google has also discovered a trend of many using the search engine to find the benefits of not consuming alcohol.

Key Takeaways:

• De-Alcholised wine is looking to enter the market as a mocktail
• This will be part of the line of low beers like O’Douls and even some spirits
• The social stigma of not drinking seems to be gone, so it’s unclear why people would want the flavor without the effect

“young people are drinking less, start experimenting with alcohol later than previous generations and there are more abstainers”

Read more: https://www.iol.co.za/lifestyle/food-drink/would-you-drink-de-alcoholised-wine-12132597