A company called One Water is selling clean spring water in a bottle with a sleeve that has been colored brownish to make the water look dirty. The reason is to hopefully raise awareness regarding all the people in the world who do not have clean water to drink. Information about this action is given for the United Kingdom, where people consumer 4.8 billions of bottled water per year. A small portion of the profits from this action will be dedicated to clean water projects around the world where such are needed. It is hoped that people who drink bottled water will buy into this program to help others.

Key Takeaways:

• The One Water brand is trying to bring awareness to the water deficiencies in the world.
• One Water uses it’s dirty bottle initiative to help fund clean water projects around the globe.
• One Water would like everyone who drinks their bottle water to remember those who don’t have clean drinking water.

“Bottled water brand One Water has begun trialling an alternative bottle sleeve that raises awareness of the poor water conditions experienced by people in developing countries.”

Read more: https://www.foodbev.com/news/one-water-trials-bottle-sleeve-to-raise-awareness-of-clean-water/