The Chelsea Football Club is taking steps to reducing global water insecurity by partnering with the UK bottling firm Life Water UK. The deal is between Life Water and Stamford Bridge, the venue where the Chelsea club plays. Life Water is partnered with the global non-profit Drop4Drop, which will get a percent of the profits from each bottle of Life Water sold at Stamford Bridge. The deal is expected to provide over 100 million liters of water to developing nations and people in need.