Due to innovation of using smartphones to connect to home appliances, the water softener industry is expected to grow by 6.98% in the years of 2016-2020. It is predicted that by 2020, 70 million households in Europe and North America will use smart appliances, being able to control them by using the internet or a smartphone. The main reason for the sales growth in water softeners is due to the need of water purifiers. A water softener and an RO water purifier are a great combination. Consumers are concerned with having soft water for the whole house and improving the quality of the drinking water by removing impurities including pesticides.

Key Takeaways:

• One trend sweeping the market is connectivity-enabled innovations. Home automation is a trend in the home appliances market.
• To prevent this and extend product lifespan, consumers are installing water softeners with RO water purifiers
• RO membranes are fragile and inadequate in removing or reducing calcium and magnesium compounds in the water.

“One trend sweeping the market is connectivity-enabled innovations. Home automation is a trend in the home appliances market.”

https://uk.finance.yahoo.com/news/global-water-softener-market-2016-152600629.html