Swedish children reluctant to take the plunge are getting their first swimming lessons through virtual reality. Energy company E.ON, together with the Swedish swimming Federation and M&C Saatchi Stockholm, is sponsoring the program, which uses three members of the Swedish swim team to virtually guide them into the pool and begin their lessons. Later the children are brought to a real pool to begin lessons where they meet the same swimmers.

Key Takeaways:

• E.ON, the Swedish Swimming Federation and M&C Saatchi Stockholm have launched the VR-initiative to encourage reticent children into water.
• By using virtual reality, the children are introduced to three members of the Swedish swim team, who guide them into a swimming pool, helping them to overcome their fears by swimming virtually.
• Virtual reality has been used in a number of campaigns lately, more recently Cancer Research UK’s Life Garden, while earlier this month Oculus VR launched its VR for Good programme, which will give a number of charities the opportunity to tell their stories through VR, with the first videos to be shown at the 2017 Sundance Film Festival.

“By using virtual reality, the children are introduced to three members of the Swedish swim team, who guide them into a swimming pool, helping them to overcome their fears by swimming virtually.”

https://fundraising.co.uk/2016/07/18/virtual-reality-campaign-helps-reticent-swimmers-water/