Tap water is cheap, healthful, and comes directly to every home in the modern world at very low cost. However, many prefer bottled water, citing its health benefits and better taste. Surprisingly, most bottled water is simply tap water that has been cheaply filtered. Tap water may even be healthier for you, as the filtration process removes things like Chlorine and Fluoride, which are included for their health benefits. One executive even mentioned that the price of filtration was so cheap, he was essentially just selling the bottles.

Key Takeaways:

• Consumers are copping markups higher than 55,000 per cent for the glorified tap water marketed under ‘purified’ or ‘organic’ branding.
• Owner Warren Peffer told Fairfax that is was so cheap to sell tap water he was essentially just charging for plastic bottles.
• ‘Marketers can’t claim bottled water is better for you than tap water, so they use things like ‘fresh’, ‘natural’ or use images like snow-cap mountains to lead us to believe that.’

“Australians are forking out incredible sums of money for bottled water that comes from the tap.”

https://www.dailymail.co.uk/news/article-3694012/Bottled-tap-water-sold-Australian-supermarkets-massive-markups.html