The sources of fresh, clean water for the world are becoming more and more scarce. While there are a number of factors for this, big business and corporations have had a significant impact on the environment as a whole and is a main contributor to the global water scarcity. Now they are realizing that they have to chip in and help.

As regulations regarding water get stricter, many companies such as Coca-Cola are monitoring their fresh water usage and are partnering up with local groups to help conserve freshwater resources. At the same time, businesses are realizing that poor water policies can lead to bad press. Nestle recently came under fire for continuing to bottle water in California despite the ongoing drought. Today’s age requires businesses to help the clean water effort for both altruistic reasons and for profits to continue. For a full article touching on this topic, click here:: Six things business needs to know about water and sustainability