The shift to technology based and digital fitness related things in our lives has just accelerated in the wake of the global pandemic. Traditional business models are challenged by many new opportunities presented to entrepreneurs willing to take a leap into alternative options. Streaming fitness content gain in popularity and it remains affordable to the large number of customers. Many startup companies utilized this fact and entered the market. Devices integrating these features, often commanding significant prices, also gained a sizeable market share.

Key Takeaways:

  • The global online fitness market is soaring thanks to apps and streaming services.
  • A step beyond pre-recorded workouts are virtual coaching classes held on Zoom or Google Meet.
  • Peloton and other devices integrate software with hardware and offer advanced tracking features.

“The events of this year have changed those options drastically, however.”

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